Research

The VCRG panel was created to provide academic scholars conducting innovative social science research access to adult participants from all over the world. Researchers utilize the panel to investigate strategic, social, and technological issues facing consumers and the mass media by exploring the development, consumption and measurement of media. Recent studies have examined such topics as simultaneous media use, audience motivations, science and health communication, media technologies, attitudes toward advertising and branding, and ethical issues involving the media.

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