Welcome to the Virtual Consumer Research Group (VCRG) at the University of Texas at Austin, Department of Advertising. The Virtual Consumer Research Group is an academic, not-for-profit research group focused on understanding what consumers do, think and feel. All of our studies are academic research conducted by faculty and students in the Department of Advertising at the University of Texas at Austin. By participating in our studies a few times a year, you will help contribute to the education training of our students and the building of knowledge on consumers in an online environment. We need people like you to be part of our panel and to give us your opinions. We'd like to invite you to join our VCRG Online Consumer Panel. As a registered member of our panel, you will receive the following benefits: You will be eligible for our monthly drawing for a $200 gift certificate. Drawings are held on the last day of every month. The winner of each month will be notified immediately and receive the certificate within approximately 4 weeks from the drawing date. For each study that you choose to participate, you will be eligible for additional drawing in the range of $150~200 prizes for that study (actual size of prize depends on the study). Please be assured that information in the VCRG Participant Panel is password-protected and treated with the strictest confidence. It will not be made accessible to any other organization under any circumstances (please see the Privacy Policy for more details).